It is common knowledge that the concern for environment has been growing, and, more and more consumers, across the globe, are asking for eco-friendly products. Mr. Rajesh Dudeja, the founder of Denim Club, had been toying with the idea of experimenting with handloom denim for quite some time. He always felt even if a very miniscule percentage of demand for denim is met from this channel, it will go a long way in offering a sustainable yet fashionable product, while at the same time generate employment for a very large number of traditional craftsmen. This quest for a single solution for meeting multiple objectives resulted in the Handloom Denim Initiative by Denim Club.
The Handloom Denim Initiative is a small step towards preserving the Indian culture and helping the weavers in keeping alive their traditional skill and craft, and ensuring their livelihoods, while making available an eco-friendly, socialy responsible fashion fabric.
As a part of HDI, Denim Club promotes the use of hand-made denim fabrics for making apparel and other items, provides hand-holding and guidance for setting up hand-made denim production facilities, provides equipment and training to faculty and students of educational institutes, and helps traditional weavers in modifying their looms and learning to weave denim. Denim Club also works very closely with fashion designers, making handloom / khadi denim fabric available to them for their collections.
We have been working on the handloom denim project, now, for almost six years. Our goal is to provide both a superior customer experience and tremendous value for our customers. The entire team is passionate about exceeding your expectations.
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