CB 229D, Ring Road, Naraina, New Delhi 110028 IN

Khadi Denim

It is common knowledge that the concern for environment has been growing, and, more and more consumers, across the globe, are asking for eco-friendly products. Mr. Rajesh Dudeja, the founder of Denim Club, had been toying with the idea of experimenting with handloom denim for quite some time. He always felt even if a very miniscule percentage of demand for denim is met from this channel, it will go a long way in offering a sustainable yet fashionable product, while at the same time generate employment for a very large number of traditional craftsmen. This quest for a single solution for meeting multiple objectives resulted in the Handloom Denim Initiative by Denim Club.

The Handloom Denim Initiative is a small step towards preserving the Indian culture and helping the weavers in keeping alive their traditional skill and craft, and ensuring their livelihoods, while making available an eco-friendly, socialy responsible fashion fabric.

As a part of HDI, Denim Club promotes the use of hand-made denim fabrics for making apparel and other items, provides hand-holding and guidance for setting up hand-made denim production facilities, provides equipment and training to faculty and students of educational institutes, and helps traditional weavers in modifying their looms and learning to weave denim. Denim Club also works very closely with fashion designers, making handloom / khadi denim fabric available to them for their collections.

We have been working on the handloom denim project, now, for almost six years. Our goal is to provide both a superior customer experience and tremendous value for our customers. The entire team is passionate about exceeding your expectations.

We love our customers and welcome your feedback and suggestions. Use our Contact Us page to tell us what we’re doing right or what we can improve on.

Hand-stitched. Limited Edition. Stylish & Trendy.

If you are looking for some limited edition, unique, hand-made, selvedge denim apparel, this is just the right place.

We offer a complete range of environment-friendly, socially responsible products, each one of these being a collector’s item, which are exclusively available online or, at our design studio in New Delhi.

Our range of products includes handloom and khadi denim jeans, jackets, dresses, shirts & kurtas, and many more, all hand-cut and hand-stitched. Yes, we actually make all our apparel on vintage sewing machines, without using electrical motors.


Tie and Dye Natural Indigo Dress

Trendy & Graceful Dresses … 100% cotton, hand-woven medium weight denim fabric, tie dyed in natural indigo, and other vegetable dyes, hand-stitched to create a collection of trendy and graceful dresses for women


From the traditional to the trendiest, we have it all. Perhaps, the widest range in eco-friendly jackets you can find anywhere!!!


Wear our super comfortable jeans once, and you will stop wearing the best ones you have. Definitely, our jeans are in a class apart!!!


Stylish capris and shorts, for men and women, hand-stitched, out of our exclusive hand-woven selvedge denim fabric, in an assortment of pleasant colors.


High quality skirts available in a variety of lengths and styles for for women who want to be comfortable throughout the day!