CB 229D, Ring Road, Naraina. New Delhi
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about us

Pursuing Sustainability, Genuinely
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It is common knowledge that the concern for environment has been growing, and, more and more consumers, across the globe, are asking for eco-friendly products. We, at Denim Club, feel that we should also be making our proverbial ‘drop in the ocean’ contribution to the fast evolving causes of sustainability and environment.



Mr. Rajesh Dudeja, the founder of Denim Club, had been toying with the idea of experimenting with handloom denim for quite some time.

Even if a very miniscule percentage of demand for denim is met from this channel, it will go a long way in offering a sustainable yet fashionable product, while at the same time generate employment for a very large number of traditional craftsmen.
– Rajesh Dudeja, Founder, Denim Club India

This quest for a single solution for meeting multiple objectives resulted in the Handloom Denim Initiative by Denim Club.

The Handloom Denim Initiative, by Denim Club, is a small step towards preserving the Indian culture and helping the weavers in keeping alive their traditional skill and craft, and ensuring their livelihoods, while making available an eco-friendly, socially responsible fashion fabric.



As a part of HDI, Denim Club promotes the use of hand-made denim fabrics for making apparel and other items, provides hand-holding and guidance for setting up hand-made denim production facilities, provides equipment and training to faculty and students of educational institutes, and helps traditional weavers in modifying their looms and learning to weave denim.

Denim Club also works very closely with fashion designers, making handloom / khadi denim fabric available to them for their collections.

We continue to invest in further research and development, perfecting the art, craft, and techniques for making superior, eco-friendly denim, in most environment friendly ways. We currently offer several unmatched varieties of authentic 3×1 twill weave handloom selvedge denim, which are our specialty, and you will not get these from any other producer of handloom denim.



We have been working on the handloom denim project, now, for almost six years. Our goal is to provide both a superior customer experience and tremendous value for our customers. The entire team is passionate about exceeding your expectations.

We take pride in the fact that we offer a few varieties of eo-friendly hand-woven selvedge denim which continue to remain unmatched by any other handloom denim producer, the premium light weight shirting material being one such example.

We pursue a unique business model – hybrid of B2B and B2C operations – thereby offering our products in retail, for personal use, as well as in wholesale, for business. You can buy 3 meters of a fabric, or get even 3000 meters of the same. You can order a single jacket or jeans of your size, or order a packed shipment of a thousand pairs. We service all your requests.



We love our customers and welcome your feedback and suggestions.

We try our best to make improvements in our process, based on the feedback we receive from all our clients. We learn a lot, from what you tell us and what you share with us. We like exploring new ideas, and integrating them in out overall thought process.

Please use our Contact Us page to tell us what we’re doing right or what we can improve on.