CB 229D, Ring Road, Naraina. New Delhi
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World's Finest Eco-Denim, Made in India
Eco-friendly. Innovative. Sustainable.

Welcome to the One-stop-shop for Eco-friendly, Hand-crafted Denim – Made in India! This is your final destination for a new avtar of world’s most loved fabric, denim, which is soft, by birth, comfortble, by nature, environment friendly, by upbringing, and, luxurious, by character.

Unique Collectibles

If you are looking for some limited edition, unique, hand-made selvedge denim fabrics, garments, or made-ups, you have, for sure, come to the right place.

We offer a complete range of environment-friendly, socially responsible products, each one of these being a collectors item, which are exclusively available only in our online store, or, in our design studio in New Delhi.

It’s All Hand-made

Our range of products includes handloom and khadi denim fabric, apparel – jeans, jackets, dresses – made from handloom and khadi denim, and various made-ups, like cushion covers, bags, wall hangings, etcetras, made from handloom and khadi denim.

All or products are made without using electrically operated machinery, and without burning any fuels.

Socially Responsible

We are committed to making a difference, one artisan at a time, by helping the impoverished weavers who have been out of work due to decline in demand for their products.

Any and each product purchased from us helps the artisans we work with to develop a sustainable income for themselves, their families and their communities.

Think Different. Do Different.

The complete range of unmatched offerings here is a result of our holistic approach that takes into account the entire life cycle of an apparel, from its carbon footprint to the livelihood of the workers who made it.

We invite you to check out the process and story pages on the website, to become familiar with the way we do our things.

Collections

Fabric

World’s finest 100% cotton, eco-friendly selvedge denim fabric, woven on manually operated wooden frame, floor mounted, foot-pedal handlooms, in weights ranging from 5 oz to 13 oz, produced without using electrical machinery, and without burning any fuels.

Apparel
Handloom Deniim Cap, Shirt and Pedal-pusher

Exclusive luxurious and comfortable hand-stitched apparel, for men and women, made from our premium hand-woven selvedge denim, in stylish, elegant, and unique designs, limited edition collections, crafted specially for the denim lovers who care.

Made-ups

Out-of-this-world collection of home furnishing items, like cushion covers, table-runners, place-mats, wall-hangings, all made out of our premium hand-woven denim fabric, carefully hand-stitched and meticulously hand-crafted, for the home-decor aficionados.

New Arrivals