CB 229D, Ring Road, Naraina. New Delhi
+91 892 005 6701

Our Products

Made by People, with Love
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Slow-made. Responsible. Eco-friendly.

The Handloom Denim Initiative is a small step towards preserving the Indian culture and helping the weavers in keeping alive their traditional skill and craft, and ensuring their livelihoods.

Sustainability is at the core of our entire business process.

We offer a complete range of authentic, eco-friendly, socially responsible, high-fashion fabric, apparel, and made-ups, all made in India, to the denim lovers, who care!


World’s finest 100% cotton, eco-friendly selvedge denim fabric, woven on manually operated wooden frame, floor mounted, foot-pedal handlooms, in weights ranging from 5 oz to 13 oz, produced without using electrical machinery, and without burning any fuels.


Exclusive luxurious and comfortable hand-stitched apparel, for men and women, made out of our own premium hand-woven selvedge denim, in stylish, elegant, and unique designs, limited edition collections, crafted specially for the denim lovers who care.


Simply out-of-this-world collection of home furnishing items, like cushion covers, table-runners, place-mats, wall-hangings, all made out of our premium eco-friendly hand-woven denim fabric, hand-stitched and hand-crafted, for the home-decor aficionados.